Insights

Advocacy: A Voice for the Vulnerable

Giving voice to the vulnerable—that’s at the very core of advocacy. And that’s something I found to be my calling when I embarked on my first advocacy campaign. I was asked to find people to sign up for the National Marrow Donor Program.

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The Storytellers—Your Best Advocates

Stories are the most powerful way to make a memorable impact, to spark an emotion. If you want someone to remember something long-term, tell them a story that relates to them on some level. I call it “the Ronald Reagan rule.”

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How Can Advocacy Build Business?

Ever tried to build a house without a hammer? If you’re not including advocacy in your communications toolbox, then that’s exactly what you’re doing—you’re trying to create a structure without all the tools at your disposal.

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Karen Moore

Karen Moore

CEO . AUTHOR . SPEAKER

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