by Karen Moore | Oct 5, 2016 | Advocacy
Consumers today want to do business with organizations that accomplish good in the world alongside achieving their corporate goals. Corporate social responsibility (CSR), a management concept whereby companies integrate social and environmental concerns into their...
by Karen Moore | May 20, 2016 | Advocacy
Giving voice to the vulnerable—that’s at the very core of advocacy. And that’s something I found to be my calling when I embarked on my first advocacy campaign. I was asked to find people to sign up for the National Marrow Donor Program. A blood bank contacted me with...
by Karen Moore | May 18, 2016 | Advocacy
Stories are the most powerful way to make a memorable impact, to spark an emotion. If you want someone to remember something long-term, tell them a story that relates to them on some level. I call it “the Ronald Reagan rule.” It means a good story is better than a...
by Karen Moore | May 18, 2016 | Advocacy
Ever tried to build a house without a hammer? If you’re not including advocacy in your communications toolbox, then that’s exactly what you’re doing—you’re trying to create a structure without all the tools at your disposal. Why advocacy as a tool? Because when done...
