by Karen Moore | Sep 5, 2017 | Uncategorized
Your internal communications program is a foundational component for successful advocacy efforts. Remember, you’re likely to find many of your best advocates right in your own backyard. Internal audiences are your employees, board members, and funders—the individuals...
by Karen Moore | Jul 5, 2017 | Uncategorized
YouTube is emerging from its recent brand-safety crisis after taking steps to address advertisers’ concerns, but the issues of responsibility and brand safety will continue to have widespread impact on digital advertising. YouTube and its parent company Google have...
by Karen Moore | Jun 13, 2017 | Advocacy
It’s not enough to decide that you are going to advocate for your issue or organization. Before engaging with any elected officials, you really must prepare. You must familiarize yourself with the policymakers’ backgrounds: What is their voting record?...
by Karen Moore | May 30, 2017 | Advocacy
A year ago today, I embarked on the adventure of a lifetime. Writing a book had always been on my bucket list, but the publication of “Behind the Red Door: Unlock Your Advocacy Influence and Success” was just the beginning. May 29, 2016, the book’s release date,...
by Karen Moore | May 17, 2017 | Uncategorized
What corporations can learn from Ben & Jerry’s Advocacy Every day, I see examples of companies that are leveraging their influence to spark social change. Advocacy is becoming an expected part of doing business as consumers demand that corporations use their...
