Can Employees Help Grow Your Reach?

Your internal communications program is a foundational component for successful advocacy efforts. Remember, you’re likely to find many of your best advocates right in your own backyard. Internal audiences are your employees, board members, and funders—the individuals...

Be Prepared to Advocate

It’s not enough to decide that you are going to advocate for your issue or organization.  Before engaging with any elected officials, you really must prepare. You must familiarize yourself with the policymakers’ backgrounds: What is their voting record?...

So Much More Than Ice Cream

What corporations can learn from Ben & Jerry’s Advocacy Every day, I see examples of companies that are leveraging their influence to spark social change. Advocacy is becoming an expected part of doing business as consumers demand that corporations use their...