by Karen Moore | Sep 5, 2017 | Uncategorized
Your internal communications program is a foundational component for successful advocacy efforts. Remember, you’re likely to find many of your best advocates right in your own backyard. Internal audiences are your employees, board members, and funders—the individuals...
by Karen Moore | Jul 5, 2017 | Uncategorized
YouTube is emerging from its recent brand-safety crisis after taking steps to address advertisers’ concerns, but the issues of responsibility and brand safety will continue to have widespread impact on digital advertising. YouTube and its parent company Google have...
by Karen Moore | May 17, 2017 | Uncategorized
What corporations can learn from Ben & Jerry’s Advocacy Every day, I see examples of companies that are leveraging their influence to spark social change. Advocacy is becoming an expected part of doing business as consumers demand that corporations use their...
by Patrick Sheffield | Dec 12, 2016 | Uncategorized
Believe it or not, there may be some still unconvinced that digital media can be a key part of your overall advocacy strategy. And, while digital media is no magical solution, it does provide an effective way to directly engage many who can affect policy. Digital...
by Karen Moore | Sep 9, 2016 | Uncategorized
Advocacy starts with passion and a desire to create change, but success requires strategy. One of the most important steps is identifying a team of individuals and organizations that can speak with one voice. If you’re just starting out, or if your current advocacy...
