by Karen Moore | Sep 9, 2016 | Uncategorized
Advocacy starts with passion and a desire to create change, but success requires strategy. One of the most important steps is identifying a team of individuals and organizations that can speak with one voice. If you’re just starting out, or if your current advocacy...
by Karen Moore | May 20, 2016 | Advocacy
Giving voice to the vulnerable—that’s at the very core of advocacy. And that’s something I found to be my calling when I embarked on my first advocacy campaign. I was asked to find people to sign up for the National Marrow Donor Program. A blood bank contacted me with...
by Karen Moore | May 18, 2016 | Advocacy
Stories are the most powerful way to make a memorable impact, to spark an emotion. If you want someone to remember something long-term, tell them a story that relates to them on some level. I call it “the Ronald Reagan rule.” It means a good story is better than a...
by Karen Moore | May 18, 2016 | Advocacy
Ever tried to build a house without a hammer? If you’re not including advocacy in your communications toolbox, then that’s exactly what you’re doing—you’re trying to create a structure without all the tools at your disposal. Why advocacy as a tool? Because when done...
